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an agent for generation projects who markets power on behalf of the generator. The marketer may also arrange transmission, firming or other ancillary services as needed. Though a marketer may perform many of the same functions as a broker, the difference is that a marketer represents the generator while a broker acts as a middleman. Marketing cost: expenses directly associated with the preparation and implementation of the strategies designed to encourage participation in a DSM program. ...

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Internet Marketers - What are you Selling?
By Joyce Filbeck
Those of us who are doing business online know that whether you’re selling diets or a business in a box, you’re really selling information.   Most internet users could go down to the local Walmart or Albersons and get the necessities of life without ever turning on their computer.

But the successful internet marketing sites are selling something local markets don’t; and that’s information.   Oh sure the average consumer can ask a store clerk or ask a neighbor; but many of us don’t know our neighbors, we’re not sure that clerk really knows the real scoop and who has time to do research at your local library?

So we go to the internet and find all the information we could possibly need at our fingertips.   That’s the reasons this is called the ‘Information Age’; because at the touch of a button our insatiable need for information can be satisfied.

If you look at those that make it big – the super affiliates and super marketers – you’ll find they sell information.   As someone pointed out recently, even Bill Gates (or maybe especially) sells information.   He sells software; something we all use in our very own computers.

When my computer is on the fritz or my internet connection is down it’s as bad as when the electricity is off.   I instinctively reach for that light switch even when there’s no power.   If I’m cut off from the internet – there is always something I need to know (usually several things) and I’ll instinctively head for the computer to get the information – only to remember its down.

And I’m not alone.   More and more the internet is where everyone turns for information.

Asian consumer growth index bullish for Thailand, China and India
Asia Market Research dot com's August update to the Asian Consumer Growth Prospects Index is marked by the first tentative upturn for the long suffering Japanese consumer market, more confidence in the Chinese consumer market with the containment of SARS, and a quite substantive uptick for India (and to a lesser extent Pakistan), where decreased tensions with each other has reduced country risk significantly.
RFP trends from market research company show softening of China upward trend for Q1-2 2003
According to one Asian based consumer market and brand research company, the proportion of Requests for Proposals for market research so far this year reduced for China and East Asia, and increased for Thailand.
The Asian Women's Shopping Experience: New research from Thailand
Similar to the yuppies of the 80's, Asian women are earning and spending, but this newly found wealth is part of a newly found freedom as well as an economic evolution. According to a recent study in Thailand a key female demographic go on brand shopping sprees four times a month.
SARS, Thailand, tourism and business travel: How fast for recovery?
Latest data on recent tourist arrivals to Thailand reveals major plunges in the usually leading incoming tourist countries of Japan and China but less or nil affect on travel from Europe and Australia. Nobody really knows when the travel and tourism industry and business travel in Thailand and South East Asia will rebound now that all ASEAN countries apart from Singapore are seen as 'SARS free'. Best guesses are that it will be a gradual and steady recovery. Managing perceptions is key.
Chinese market research agency SARS procedures
Market research is an essentially social activity when it requires primary data collection among consumers. While much publicity on the effects of SARS in China has been focused on the airline, health-care, tourism, and restaurant industries, secondary effects are wide ranging.
Consumer growth prospects fall in the wake of SARS
April's Asian Consumer Growth Index, AMR's index of consumer growth prospects for the next 12 months, shows almost all of the 12 economies surveyed on the decline, in particular Hong Kong, Singapore and China.
SARS strikes market research in Asia
SARS is already perceived as a greater threat to the sustainability of the market research and advertising business in Asia than the war on Iraq according to a quick survey of major market research and advertising agency executives based in Asia yesterday. Postponements and cancellations of projects due to inability to attend briefings and observe focus groups by clients are the major cause
Thailand TV Ratings Technology battle shapes up
There's a bull-fight shaping up in Thailand for the TV ratings measurement market with Video Research Japan announcing this week that they have developed Thailand's 'most accurate audience measurement technology' following two years of research and development by their local unit Video Research International (Thailand).
Prospects of War affect Asian consumer demand growth for the next 12 months
War is on the minds of many consumers in Asia, possibly causing many to delay purchases due to increased unknowns from an anticipated war in Iraq. Both foreign and domestic investment has also slowed in most Asian equity markets this month.

  It’s second nature to us now.   That’s what people do on the internet - they gather information.   And that’s what the search engines want to provide for their searchers.   Sites full of information.   So the savvy will provide just that.

Whether your niche is that diet or business, you know the first thing potential customers want is information.   If you’re not providing information first, you’re not providing what those ‘on-line’ are looking for.   You want them at your site, reading your information and then when they make up their mind, they’ll buy your product.

But what sort of information are your potential customers looking for? That’s easy enough to find out; and it’s free.   You can go to newsgroups and forums where your customers hang out and find out.   Ask questions or maybe even answer a few.   Interact and find out what they’re searching for.

Then provide that information.   Research the topic and compile what you learn so you are the ‘go to’ person for that topic.   And why should these intrepid internet information gatherers come to you, rather than the countless others out there who have similar information?   Because you’re going to give them the better value.   If they buy your information – your eBook – or your report, you’ll give them additional valuable information.   They may be able to get a comparable product from someone else, but they won’t be able to get the additional info without buying from you.

It’s all about information.   In order to be a success you certainly need to know what you’re selling – and what we’re selling online is information.
Joyce Filbeck runs the EarnOnYourComputer.com website, your resource to start a business from home , without all the expense. For the best blogs, newsgroups and forums check here.

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By Nathalie Fiset
The 10 essential qualities of a successfull Internet Marketer1) A successfull Internet Marketer knows exactly his goals and is focused on attaining them:Hence, Read more...
Internet Marketers - What are you Selling?
By Joyce Filbeck
Those of us who are doing business online know that whether you’re selling diets or a business in a box, you’re really selling information.   Most internet users could go down to the local Walmart or Read more...
Internet Marketers - What are you Selling?
By Joyce Filbeck
Those of us who are doing business online know that whether you’re selling diets or a business in a box, you’re really selling information.   Most internet users could go down to the local Walmart or Read more...
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