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Internet Marketers - What are you Selling?
By Joyce Filbeck
Those of us who are doing business online know that whether you’re selling diets or a business in a box, you’re really selling information. Most internet users could go down to the local Walmart or Albersons and get the necessities of life without ever turning on their computer.
But the successful internet marketing sites are selling something local markets don’t; and that’s information. Oh sure the average consumer can ask a store clerk or ask a neighbor; but many of us don’t know our neighbors, we’re not sure that clerk really knows the real scoop and who has time to do research at your local library?
So we go to the internet and find all the information we could possibly need at our fingertips. That’s the reasons this is called the ‘Information Age’; because at the touch of a button our insatiable need for information can be satisfied.
If you look at those that make it big – the super affiliates and super marketers – you’ll find they sell information. As someone pointed out recently, even Bill Gates (or maybe especially) sells information. He sells software; something we all use in our very own computers.
When my computer is on the fritz or my internet connection is down it’s as bad as when the electricity is off. I instinctively reach for that light switch even when there’s no power. If I’m cut off from the internet – there is always something I need to know (usually several things) and I’ll instinctively head for the computer to get the information – only to remember its down.
And I’m not alone. More and more the internet is where everyone turns for information.
MobilityNewswire Gets a New Face and More Features for Mobile Technology News Distribution - Just in Time for CES
Specialty Newswire Service Delivers Expanded Press Release Distribution Services for Mobile Computing / Wireless Communications Industries (PRWeb Jan 7, 2009)
Read the full story at http://www.prweb.com/releases/2009/01/prweb1832704.htm ]]>
Strategic Solutions Advisers, LLC Launches Affordable Expert Assistance to Small and Medium Sized Firms
Strategic Solutions Advisers, LLC now offers affordable senior level executive support, both prescriptive and facilitative, as well as second opinions to small and medium-sized organizations. While businesses respond to current economic forces, many firms (profit and non-profit) are losing financial and human resources. Companies cannot afford to completely eliminate their ability to respond to opportunities. Strategic Solutions Advisers, LLC can provide the level of support you thought you could not afford by providing expert resources at a time they are most needed. (PRWeb Jan 7, 2009)
Read the full story at http://www.prweb.com/releases/Management/Consulting/prweb1827164.htm ]]>
New Marketing Program Offers Small Businesses a Low Cost Approach to Building a Marketing System
John Jantsch, creator of the Duct Tape Marketing system, today announced the creation of the Duct Tape Marketing EXCELerator Program.The EXCELerator is Jantsch's answer to the millions of small businesses struggling to build marketing momentum in a stalled economy. The program partners small business owners with an Authorized Duct Tape Marketing Coach for group training sessions on the Duct Tape Marketing System, unlimited email support, access to Duct Tape University's online training library and a 3-day marketing retreat in Boulder, Co for one fixed monthly fee. (PRWeb Jan 7, 2009)
Read the full story at http://www.prweb.com/releases/smallbusiness/marketing/prweb1832374.htm ]]>
TippingSprung Publishes Results from Fifth Annual Brand-Extension Survey
The survey, produced in collaboration with Brandweek magazine, names best - and worst - brand extensions for 2008 in 10 popular categories (PRWeb Jan 7, 2009)
Read the full story at http://www.prweb.com/releases/2009/01/prweb1828004.htm ]]>
Leading European Publishers Use MADS to Target 60M Mobile Consumers
MADS, a technology leader in delivering highly targeted mobile advertising campaigns, announced today that more than 150 of Europe's largest new media publishing houses are now utilizing the MADS mobile advertising platform to ad-enable their mobile sites and successfully monetize their traffic. For the first time, advertisers and brands now have the ability to reach over 60 million European mobile consumers by utilizing one single, cross-country campaign order in the MADS campaign manager. The MADS mobile advertising network offers premium inventory and allows advertisers to target consumers who visit the sites and pages of premium publishers across 15 European countries. (PRWeb Jan 7, 2009)
Read the full story at http://www.prweb.com/releases/2009/01/prweb1759074.htm ]]>
QVC & Ebay Meet YouTube
ShopWatchBuy.com Announces the Launch of an Innovative Online Shopping Website Featuring Video. (PRWeb Jan 7, 2009)
Read the full story at http://www.prweb.com/releases/Online-Video/ShopWatchBuy/prweb1827644.htm ]]>
MGM Grand at Foxwoods Debuts Casino Social Network to Enhance Customer Experience
Leading Social Network Platform Vendor, Sparta Social Networks, Creates Compelling On-Line Experience for Customers of Southeastern Connecticut's Newest Destination (PRWeb Jan 7, 2009)
Read the full story at http://www.prweb.com/releases/2009/01/prweb1831384.htm ]]>
Indianapolis SEO, IndianapolisSeo.com, an SEO and Web Design Firm is Launching the New Website for PJ's College of Cosmetology
Indianapolis SEO, www.IndianapolisSeo.com, a Web design and search engine optimization firm is launching the new website for PJ's College of Cosmetology based in Indiana and Kentucky. (PRWeb Jan 7, 2009)
Read the full story at http://www.prweb.com/releases/2009/01/prweb1823674.htm ]]>
The Official Launch of Focus-global.com and 5 Affiliate Websites - The Most Informative Digital Marketing Service Websites in Asia
Focus Imaging announced the launch of its corporate website, Focus-global.com, and 5 product websites - Focus-VDP, Focus-EDM, Focus-Webdesign, Focus-SEO and Focus-VHDP, with the aim of providing a full knowledge of digital marketing to local and global enterprises. (PRWeb Jan 7, 2009)
Read the full story at http://www.prweb.com/releases/digital_marketing/focus/prweb1824764.htm ]]>
It’s second nature to us now. That’s what people do on the internet - they gather information. And that’s what the search engines want to provide for their searchers. Sites full of information. So the savvy will provide just that.
Whether your niche is that diet or business, you know the first thing potential customers want is information. If you’re not providing information first, you’re not providing what those ‘on-line’ are looking for. You want them at your site, reading your information and then when they make up their mind, they’ll buy your product.
But what sort of information are your potential customers looking for? That’s easy enough to find out; and it’s free. You can go to newsgroups and forums where your customers hang out and find out. Ask questions or maybe even answer a few. Interact and find out what they’re searching for.
Then provide that information. Research the topic and compile what you learn so you are the ‘go to’ person for that topic. And why should these intrepid internet information gatherers come to you, rather than the countless others out there who have similar information? Because you’re going to give them the better value. If they buy your information – your eBook – or your report, you’ll give them additional valuable information. They may be able to get a comparable product from someone else, but they won’t be able to get the additional info without buying from you.
It’s all about information. In order to be a success you certainly need to know what you’re selling – and what we’re selling online is information.
Joyce Filbeck runs the EarnOnYourComputer.com website, your resource to start a business from home , without all the expense. For the best blogs, newsgroups and forums check here.
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