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Internet Marketers - What are you Selling?
By Joyce Filbeck
Those of us who are doing business online know that whether you’re selling diets or a business in a box, you’re really selling information. Most internet users could go down to the local Walmart or Albersons and get the necessities of life without ever turning on their computer.
But the successful internet marketing sites are selling something local markets don’t; and that’s information. Oh sure the average consumer can ask a store clerk or ask a neighbor; but many of us don’t know our neighbors, we’re not sure that clerk really knows the real scoop and who has time to do research at your local library?
So we go to the internet and find all the information we could possibly need at our fingertips. That’s the reasons this is called the ‘Information Age’; because at the touch of a button our insatiable need for information can be satisfied.
If you look at those that make it big – the super affiliates and super marketers – you’ll find they sell information. As someone pointed out recently, even Bill Gates (or maybe especially) sells information. He sells software; something we all use in our very own computers.
When my computer is on the fritz or my internet connection is down it’s as bad as when the electricity is off. I instinctively reach for that light switch even when there’s no power. If I’m cut off from the internet – there is always something I need to know (usually several things) and I’ll instinctively head for the computer to get the information – only to remember its down.
And I’m not alone. More and more the internet is where everyone turns for information.
Sizzle It! Launches New Go-To Source for Creative Sizzle Reels that are Engaging, Effective and Affordable
Sizzle It! exclusively produces sizzle reels for public relations, marketing and advertising professionals, and they'll buy you breakfast for telling your friends (PRWeb Nov 18, 2008)
Read the full story at http://www.prweb.com/releases/2008/11/prweb1598104.htm ]]>
PRWeb Introduces New Online Newsroom Service to Raise Online Visibility for Customers
New offering allows users to increase the visibility of their press releases online and drive more traffic to their Web site. Drag & drop functionality lets anyone create an online newsroom in seconds. (PRWeb Nov 18, 2008)
Read the full story at http://www.prweb.com/releases/PRWeb/Newsroom/prweb1632544.htm ]]>
Contact Center Compliance Launches new Canadian Do Not Call list Compliance Solution
On September 20, 2008, the Canadian Radio-television and Telecommunications Commission (CRTC) launched the Canadian National Do Not Call List (DNCL)," commented Mike Kovatch, CEO of Contact Center Compliance. "Contact Center Compliance is ready with a new compliance solution that quickly and easily allows telemarketers to obey the new Do Not Call rules when making calls to Canadian consumers," he added. (PRWeb Nov 18, 2008)
Read the full story at http://www.prweb.com/releases/2008/11/prweb1376104.htm ]]>
bCODE Enables Pilot Mobile Loyalty Marketing for Harrah's Operating Company, Inc.
bCODE announces a pilot mobile-marketing program for Harrah's Operating Company, Inc., the world's largest provider of branded casino entertainment. The mobile program, branded T.I.P. (Texting Important People) by Harrah's, is currently being tested at three of Harrah's properties: Harrah's Atlantic City, Harrah's New Orleans and Showboat Atlantic City. (PRWeb Nov 18, 2008)
Read the full story at http://www.prweb.com/releases/2008/11/prweb1631964.htm ]]>
Real Estate Marketing Website YourKasa.com Returns Money to Home Buyers' Pockets with Moving Expense Assistance
Users Receive a Unique Opportunity Online by Signing up for a Mortgage and Getting an Instant Response. (PRWeb Nov 18, 2008)
Read the full story at http://www.prweb.com/releases/real-estate-marketing/moving-expense/prweb1465104.htm ]]>
Lead Management and SaaS Insights Presented at VentureWire Technology Showcase and SIIA OnDemand by Marketo
Phil Fernandez, CEO of fastest-growing B2B marketing automation company to share best practices. (PRWeb Nov 18, 2008)
Read the full story at http://www.prweb.com/releases/2008/11/prweb1630004.htm ]]>
It’s second nature to us now. That’s what people do on the internet - they gather information. And that’s what the search engines want to provide for their searchers. Sites full of information. So the savvy will provide just that.
Whether your niche is that diet or business, you know the first thing potential customers want is information. If you’re not providing information first, you’re not providing what those ‘on-line’ are looking for. You want them at your site, reading your information and then when they make up their mind, they’ll buy your product.
But what sort of information are your potential customers looking for? That’s easy enough to find out; and it’s free. You can go to newsgroups and forums where your customers hang out and find out. Ask questions or maybe even answer a few. Interact and find out what they’re searching for.
Then provide that information. Research the topic and compile what you learn so you are the ‘go to’ person for that topic. And why should these intrepid internet information gatherers come to you, rather than the countless others out there who have similar information? Because you’re going to give them the better value. If they buy your information – your eBook – or your report, you’ll give them additional valuable information. They may be able to get a comparable product from someone else, but they won’t be able to get the additional info without buying from you.
It’s all about information. In order to be a success you certainly need to know what you’re selling – and what we’re selling online is information.
Joyce Filbeck runs the EarnOnYourComputer.com website, your resource to start a business from home , without all the expense. For the best blogs, newsgroups and forums check here.
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