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Traditionally, "marketing" has been a term applied to the craft of linking the producers (or potential producers) of a product or service with customers, both existing and potential. This general definition fails to provide any direction to someone hoping to market his products or services effectively. With that, a more modern explanation of what marketing is—and what makes it effective—is a definition coined by marketing researcher and author Brian Norris. ...

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Performance Marketing Alliance (PMA) Q&A at Affiliate Summit East 2008
I walked out the Performance Marketing Alliance (PMA) Q&A session at Affiliate Summit East 2008 in Boston, MA just a few hours ago, full of frustration and a bit of anger. I had to calm myself down first before I started writing this post. The subject is important and emotional for most of us, but emotions will not solve our problems and only make it harder to come to agreements and finding solutions that benefit every single one of us. PMA and the New York State Law Issue I realized that <div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=301348593"><img src="http://www.pheedo.com/img.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=301348593" border="0"/></a></div>
Affiliate Marketing: The Shirt Off My Back
Here I am at the end of day two of AffiliateSummit East 2008, back in Boston after quite a number of years and the keynote is not even for another eight hours. Yes, the show really does start two days before the keynote kicks off. Actually, it might be three days. I arrived early Saturday morning and I missed a few unofficial gatherings on Friday. Note to self: arrive in Vegas extra early for ASW ‘09. I can’t really talk about the show because it has not really started. To <div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=301178573"><img src="http://www.pheedo.com/img.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=301178573" border="0"/></a></div>
Affiliate Marketing Survey Completed
We are pleased to announce that our Affiliate Survey effort was a huge success. NETexponent created and distributed a 23-question survey designed to collect information about affiliate?s wants, needs, and experiences in the affiliate marketing space. We received over 500 responses from a diverse mix of affiliates across different affiliate networks such as CJ, Performics, LinkShare, ShareASale, and others. The questions these affiliates answered are listed below. Special thanks to all of t <div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=300967062"><img src="http://www.pheedo.com/img.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=300967062" border="0"/></a></div>
Lack of Innovation and the Rejection of the unwanted Child called Affiliate Marketing
Jeff Molander wrote a post for the new blog of the Advaliant affiliate network that is pure dynamite. I agree with Jeff on many points, including the lack of innovation in the industry during the past five years. Why was there not much innovation you might ask yourself? In my opinion networks and also many advertisers did shift their focus and priority towards affiliate publishers who are not traditional affiliates in the first place. Those publishers use the affiliate or CPA tracking platform <div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=300639559"><img src="http://www.pheedo.com/img.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=300639559" border="0"/></a></div>
New York Affiliates Provide Guidance on Compliance with Amazon Tax
Sometimes it takes a small dedicated group to successfully take the initiative when large corporations have failed to do so. The Affiliates of New York are proof of what small groups can accomplish. In the face of what has come to be known as the Amazon Tax, a rather short sighted law instituted by New York state, and the combined lack of guidance from many of the networks and merchants in the industry, this group has put together an excellent set of recommendations. These recommendations provi <div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=300535834"><img src="http://www.pheedo.com/img.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=300535834" border="0"/></a></div>
Top 5 Must See Sessions at Affiliate Summit
Affiliate Summit East is only a week away and the conference has grown quite a bit. Before you get lost in the conference chaos and inevitable Boston pub crawls, I thought I should give my top five picks for sessions you can?t afford to miss: 1) NY Tax Laws ? Issues and Solutions The so called Amazon Tax has set the industry abuzz since it ambushed everyone in May. Since then several legal challenges have been launched against the law with Amazon itself weighing in. On a mor <div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=299631914"><img src="http://www.pheedo.com/img.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=299631914" border="0"/></a></div>
CJ proposes $1 Million settlement over Malware Class Action.
The class action filed against ValueClick subsidiaries CJ.com and BeFree has taken a new turn with ValueClick proposing a $1,000,000 settlement fund to be distributed to members of the class action suit. The lawsuit was originally filed against CJ after the legal team for the class action determined that CJ allowed software publishers to highjack commissions due to other publishers using methods including downloadable toolbars, purchase helpers and other hidden software. Terms of the settlemen <div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=299444829"><img src="http://www.pheedo.com/img.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=299444829" border="0"/></a></div>

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Internet Marketers - What are you Selling?
By Joyce Filbeck
Those of us who are doing business online know that whether you’re selling diets or a business in a box, you’re really selling information. Most internet users could go down to the local Walmart or Albersons and get the necessities of life without ever turning on their computer.

But the successful internet marketing sites are selling something local markets don’t; and that’s information. Oh sure the average consumer can ask a store clerk or ask a neighbor; but many of us don’t know our neighbors, we’re not sure that clerk really knows the real scoop and who has time to do research at your local library?

So we go to the internet and find all the information we could possibly need at our fingertips. That’s the reasons this is called the ‘Information Age’; because at the touch of a button our insatiable need for information can be satisfied.

If you look at those that make it big – the super affiliates and super marketers – you’ll find they sell information. As someone pointed out recently, even Bill Gates (or maybe especially) sells information. He sells software; something we all use in our very own computers.

When my computer is on the fritz or my internet connection is down it’s as bad as when the electricity is off. I instinctively reach for that light switch even when there’s no power. If I’m cut off from the internet – there is always something I need to know (usually several things) and I’ll instinctively head for the computer to get the information – only to remember its down.

And I’m not alone. More and more the internet is where everyone turns for information.

Asian consumer growth index bullish for Thailand, China and India
Asia Market Research dot com's August update to the Asian Consumer Growth Prospects Index is marked by the first tentative upturn for the long suffering Japanese consumer market, more confidence in the Chinese consumer market with the containment of SARS, and a quite substantive uptick for India (and to a lesser extent Pakistan), where decreased tensions with each other has reduced country risk significantly.
RFP trends from market research company show softening of China upward trend for Q1-2 2003
According to one Asian based consumer market and brand research company, the proportion of Requests for Proposals for market research so far this year reduced for China and East Asia, and increased for Thailand.
The Asian Women's Shopping Experience: New research from Thailand
Similar to the yuppies of the 80's, Asian women are earning and spending, but this newly found wealth is part of a newly found freedom as well as an economic evolution. According to a recent study in Thailand a key female demographic go on brand shopping sprees four times a month.
SARS, Thailand, tourism and business travel: How fast for recovery?
Latest data on recent tourist arrivals to Thailand reveals major plunges in the usually leading incoming tourist countries of Japan and China but less or nil affect on travel from Europe and Australia. Nobody really knows when the travel and tourism industry and business travel in Thailand and South East Asia will rebound now that all ASEAN countries apart from Singapore are seen as 'SARS free'. Best guesses are that it will be a gradual and steady recovery. Managing perceptions is key.
Chinese market research agency SARS procedures
Market research is an essentially social activity when it requires primary data collection among consumers. While much publicity on the effects of SARS in China has been focused on the airline, health-care, tourism, and restaurant industries, secondary effects are wide ranging.
Consumer growth prospects fall in the wake of SARS
April's Asian Consumer Growth Index, AMR's index of consumer growth prospects for the next 12 months, shows almost all of the 12 economies surveyed on the decline, in particular Hong Kong, Singapore and China.
SARS strikes market research in Asia
SARS is already perceived as a greater threat to the sustainability of the market research and advertising business in Asia than the war on Iraq according to a quick survey of major market research and advertising agency executives based in Asia yesterday. Postponements and cancellations of projects due to inability to attend briefings and observe focus groups by clients are the major cause
Thailand TV Ratings Technology battle shapes up
There's a bull-fight shaping up in Thailand for the TV ratings measurement market with Video Research Japan announcing this week that they have developed Thailand's 'most accurate audience measurement technology' following two years of research and development by their local unit Video Research International (Thailand).
Prospects of War affect Asian consumer demand growth for the next 12 months
War is on the minds of many consumers in Asia, possibly causing many to delay purchases due to increased unknowns from an anticipated war in Iraq. Both foreign and domestic investment has also slowed in most Asian equity markets this month.
Asia Pacific IT professionals to outnumber other regions by 2006
It was only a matter of time before the center of the IT and computer programming world moved towards Asia. A new IDC report estimates that the Asia Pacific will house more computer programmers than any other region including North America and Europe by 2006.

It’s second nature to us now. That’s what people do on the internet - they gather information. And that’s what the search engines want to provide for their searchers. Sites full of information. So the savvy will provide just that.

Whether your niche is that diet or business, you know the first thing potential customers want is information. If you’re not providing information first, you’re not providing what those ‘on-line’ are looking for. You want them at your site, reading your information and then when they make up their mind, they’ll buy your product.

But what sort of information are your potential customers looking for? That’s easy enough to find out; and it’s free. You can go to newsgroups and forums where your customers hang out and find out. Ask questions or maybe even answer a few. Interact and find out what they’re searching for.

Then provide that information. Research the topic and compile what you learn so you are the ‘go to’ person for that topic. And why should these intrepid internet information gatherers come to you, rather than the countless others out there who have similar information? Because you’re going to give them the better value. If they buy your information – your eBook – or your report, you’ll give them additional valuable information. They may be able to get a comparable product from someone else, but they won’t be able to get the additional info without buying from you.

It’s all about information. In order to be a success you certainly need to know what you’re selling – and what we’re selling online is information.
Joyce Filbeck runs the EarnOnYourComputer.com website, your resource to start a business from home , without all the expense. For the best blogs, newsgroups and forums check here.

We strive to provide only quality articles, so if there is a specific topic related to marketer that you would like us to cover, please contact us at any time.

And again, thank you to those contributing daily to our mailing list website.

Performance Marketing Alliance (PMA) Q&A at Affiliate Summit East 2008
I walked out the Performance Marketing Alliance (PMA) Q&A session at Affiliate Summit East 2008 in Boston, MA just a few hours ago, full of frustration and a bit of anger. I had to calm myself down first before I started writing this post. The subject is important and emotional for most of us, but emotions will not solve our problems and only make it harder to come to agreements and finding solutions that benefit every single one of us. PMA and the New York State Law Issue I realized that <div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=301348593"><img src="http://www.pheedo.com/img.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=301348593" border="0"/></a></div>
Affiliate Marketing: The Shirt Off My Back
Here I am at the end of day two of AffiliateSummit East 2008, back in Boston after quite a number of years and the keynote is not even for another eight hours. Yes, the show really does start two days before the keynote kicks off. Actually, it might be three days. I arrived early Saturday morning and I missed a few unofficial gatherings on Friday. Note to self: arrive in Vegas extra early for ASW ‘09. I can’t really talk about the show because it has not really started. To <div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=301178573"><img src="http://www.pheedo.com/img.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=301178573" border="0"/></a></div>
Affiliate Marketing Survey Completed
We are pleased to announce that our Affiliate Survey effort was a huge success. NETexponent created and distributed a 23-question survey designed to collect information about affiliate?s wants, needs, and experiences in the affiliate marketing space. We received over 500 responses from a diverse mix of affiliates across different affiliate networks such as CJ, Performics, LinkShare, ShareASale, and others. The questions these affiliates answered are listed below. Special thanks to all of t <div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=300967062"><img src="http://www.pheedo.com/img.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=300967062" border="0"/></a></div>
Lack of Innovation and the Rejection of the unwanted Child called Affiliate Marketing
Jeff Molander wrote a post for the new blog of the Advaliant affiliate network that is pure dynamite. I agree with Jeff on many points, including the lack of innovation in the industry during the past five years. Why was there not much innovation you might ask yourself? In my opinion networks and also many advertisers did shift their focus and priority towards affiliate publishers who are not traditional affiliates in the first place. Those publishers use the affiliate or CPA tracking platform <div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=300639559"><img src="http://www.pheedo.com/img.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=300639559" border="0"/></a></div>
New York Affiliates Provide Guidance on Compliance with Amazon Tax
Sometimes it takes a small dedicated group to successfully take the initiative when large corporations have failed to do so. The Affiliates of New York are proof of what small groups can accomplish. In the face of what has come to be known as the Amazon Tax, a rather short sighted law instituted by New York state, and the combined lack of guidance from many of the networks and merchants in the industry, this group has put together an excellent set of recommendations. These recommendations provi <div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=300535834"><img src="http://www.pheedo.com/img.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=300535834" border="0"/></a></div>
Top 5 Must See Sessions at Affiliate Summit
Affiliate Summit East is only a week away and the conference has grown quite a bit. Before you get lost in the conference chaos and inevitable Boston pub crawls, I thought I should give my top five picks for sessions you can?t afford to miss: 1) NY Tax Laws ? Issues and Solutions The so called Amazon Tax has set the industry abuzz since it ambushed everyone in May. Since then several legal challenges have been launched against the law with Amazon itself weighing in. On a mor <div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=299631914"><img src="http://www.pheedo.com/img.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=299631914" border="0"/></a></div>
CJ proposes $1 Million settlement over Malware Class Action.
The class action filed against ValueClick subsidiaries CJ.com and BeFree has taken a new turn with ValueClick proposing a $1,000,000 settlement fund to be distributed to members of the class action suit. The lawsuit was originally filed against CJ after the legal team for the class action determined that CJ allowed software publishers to highjack commissions due to other publishers using methods including downloadable toolbars, purchase helpers and other hidden software. Terms of the settlemen <div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=299444829"><img src="http://www.pheedo.com/img.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=299444829" border="0"/></a></div>
It?s not our Olympics: Retailers omit mention of sponsorships in American advertising
Merchants are often desperate for any excuse to run a promotion or distribute a coupon. ?Groundhog Day is coming? Let?s put out a coupon for that: the more shadow the higher the discount!? With such a mindset typical in most marketing departments, I am very surprised that the Olympics are starting next week and there has been barely a flutter of notice in the affiliate industry. Now I realize association with China is still a risky proposition for American retailers. Not that the Internat <div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=299369846"><img src="http://www.pheedo.com/img.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=299369846" border="0"/></a></div>
I Spy on You! With iSpionage.com
It is almost frightening how many amazing tools are coming out now that allow online marketers to do an amazing job monitoring their competitors and affiliates. Founded by Leon Krishnayana, iSpionage.com offers competitive paid search intelligence on your competitors and affiliates for all three major search engines, Google, Yahoo! and MSN! Why I like this tool is that it has saved my team valuable time in monitoring affiliates and monitoring paid search competitors, now we get an email notifica <div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=299021052"><img src="http://www.pheedo.com/img.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=299021052" border="0"/></a></div>
Shining Example: ICE.com discusses the New York tax law and the Publisher?s Choice Award win
Traditionally, successful jewelers have served as both fashion counselor and gem educator to their loyal customers who come searching for just the right gift. As one of the largest, most respected online jewelers, ICE.com attributes its growth and success to carrying on this tradition with its? online customers. Recently ICE.com won the 2008 Publisher?s Choice Award at the LinkShare Golden Link Awards. I sat down with Paresh Vadavia, Affiliate Program Manager at ICE.com, to discuss the key t <div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=298795663"><img src="http://www.pheedo.com/img.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=298795663" border="0"/></a></div>

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Internet Marketers - What are you Selling?
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Those of us who are doing business online know that whether you’re selling diets or a business in a box, you’re really selling information. Most internet users could go down to the local Walmart or Read more...

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