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Internet Marketers - What are you Selling?
By Joyce Filbeck
Those of us who are doing business online know that whether you’re selling diets or a business in a box, you’re really selling information. Most internet users could go down to the local Walmart or Albersons and get the necessities of life without ever turning on their computer.
But the successful internet marketing sites are selling something local markets don’t; and that’s information. Oh sure the average consumer can ask a store clerk or ask a neighbor; but many of us don’t know our neighbors, we’re not sure that clerk really knows the real scoop and who has time to do research at your local library?
So we go to the internet and find all the information we could possibly need at our fingertips. That’s the reasons this is called the ‘Information Age’; because at the touch of a button our insatiable need for information can be satisfied.
If you look at those that make it big – the super affiliates and super marketers – you’ll find they sell information. As someone pointed out recently, even Bill Gates (or maybe especially) sells information. He sells software; something we all use in our very own computers.
When my computer is on the fritz or my internet connection is down it’s as bad as when the electricity is off. I instinctively reach for that light switch even when there’s no power. If I’m cut off from the internet – there is always something I need to know (usually several things) and I’ll instinctively head for the computer to get the information – only to remember its down.
And I’m not alone. More and more the internet is where everyone turns for information.
The New Customers Are In Town
Today's customers are increasingly demanding, in Asia as elsewhere in the world. Henry Astorga describes the complex reality faced by today's marketers, which includes much higher expectations than we have been used to. Today's customers want performance, and they want it now!
Bridge Story - A Tale of Two Dragon Cities
For first time visitors to China, one of the most stunning entry points is Shanghai. The view from the mouth of the Yangze River, which looks out over Shanghai and other cities, reveals an incredible urban and industrial panorama, clearly one of the most rapidly developing areas among all the cities of the world. And yet . . . The Chinese have described themselves as "A plate of scattered sand grains" that would never join or unite with each other. Piset, in his latest Awakening Dragon column, tells the story of Two Bridges to illustrate just some of the underlying dynamics of China's explosive economic growth.
Barrel of Monkeys, 2004 Edition: Notes on Philippine Elections
Well, it's election time in the Republic of the Philippines, and that means the monkeys are rolling around in those political barrels, having as much fun as they can while laughing their heads off at the strange goings-on that characterize a democratic process loosely based on the American model but that de facto looks more like a Fellini movie crossed with a Tom and Jerry cartoon - column includes a useful election-year glossary!
Globalization Circa 2003: Random Reflections
The word 'globalization' seems to have evolved into a cliche and handy dandy fighting word for ideologues. The alternative (and often conflicting) definitions and interpretations are enough to make you dizzy.
Oldsmobile: The final parking lot
Why General Motors dropped the Oldsmobile. The four brand paradoxes GM had to face - the name, the product, image re-positioning, and the consumer - all added up to a brand that had little hope of rebranding.
Not All Jobs Belong To The White Man: Asian Minorities, Affirmative Action, And The Quest For Parity At Work
Although a smattering of Chinese, Filipinos, Japanese, Indians, Thais, and others may crow about seeing their kind sitting in prominent positions in corporations and organizations in the USA, these accomplishments become mere cultural high-fives and ritualistic chest-thumping goaded and impishly patronized by 'mainstream society' - the milder and gentler term for the white-dominated populace.
Downhome Pinoy Blues, Intersecting Life Paths, and Heartbreak Songs
The Blues is alive and well in the Philippines, as evidenced by this appreciation of the Pinoy Blues band 'Lampano Alley', penned by columnist Clarence Henderson as a counterpoint to his usual economics, business, and culture fare.
The Best Places in Asia Survey
Thailand, after escaping the worst ravages of SARS and terror attacks, is the place of choice for APMF readers right now in our 'Best Places in Asia' survey. After more than 5,000 votes since March 2003, Thailand dominates the tourism categories (Best Business Hotel, Restaurant, Hawker Food, Tourist Resort, Bar, and Guest House) but Bali, Hong Kong, and Malaysia lead other sections such as Best Airline, Airport, City, and Tourism Destination.
It’s second nature to us now. That’s what people do on the internet - they gather information. And that’s what the search engines want to provide for their searchers. Sites full of information. So the savvy will provide just that.
Whether your niche is that diet or business, you know the first thing potential customers want is information. If you’re not providing information first, you’re not providing what those ‘on-line’ are looking for. You want them at your site, reading your information and then when they make up their mind, they’ll buy your product.
But what sort of information are your potential customers looking for? That’s easy enough to find out; and it’s free. You can go to newsgroups and forums where your customers hang out and find out. Ask questions or maybe even answer a few. Interact and find out what they’re searching for.
Then provide that information. Research the topic and compile what you learn so you are the ‘go to’ person for that topic. And why should these intrepid internet information gatherers come to you, rather than the countless others out there who have similar information? Because you’re going to give them the better value. If they buy your information – your eBook – or your report, you’ll give them additional valuable information. They may be able to get a comparable product from someone else, but they won’t be able to get the additional info without buying from you.
It’s all about information. In order to be a success you certainly need to know what you’re selling – and what we’re selling online is information.
Joyce Filbeck runs the EarnOnYourComputer.com website, your resource to start a business from home , without all the expense. For the best blogs, newsgroups and forums check here.
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