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Traditionally, "marketing" has been a term applied to the craft of linking the producers (or potential producers) of a product or service with customers, both existing and potential. This general definition fails to provide any direction to someone hoping to market his products or services effectively. With that, a more modern explanation of what marketing is—and what makes it effective—is a definition coined by marketing researcher and author Brian Norris. ...

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What Is A Market Director
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• Greed is Good - An Economically Responsible Attitude and Posture! Or Isn't It!
  ...the price of oil; it's moving downwards and if one was to take the real demand and supply equation and the real sufficiency of oil in the ground, you will discover that the real fair price of oil should be averaging in the range of USD35 to USD40 per barrel. This has taken into account the present day value of money rising overtime.
• The 100 Dollar Mark and the ER - Economic Responsibility!
  With the price of oil generally speeding up like a bullet to stratospheric levels, it will be a certainty that the price of oil will top the US $100 per barrel in the very near future.
• Oil is Gold? Or Oil for Gold?
  In recent months, the prices of oil and gold have risen to stratospheric levels not seen in a long time. A lot of writings have been given to explain these rises. From the economics perspective of basic demand and supply to reasons such as the threat of war and the depleting reserves of these commodities.
• Global Swarming
  Multinational enterprises (MNEs) have essentially "swarmed" the globe with regional and local offices in an attempt to benefit from expanded production or market opportunities or to meet international social or health needs... These challenges are associated with finding effective strategies for marketing, leadership, communication, staffing, screening and self-selection, training, succession planning, management style, organizational design, community or government relations, and so forth
• Empowerment - Guanxi style
  The practice of empowement in Asia will be shaped by the pratice of guanxi and the giving of face. Relationship based on respect for the elders or those in higher positions will dictate how much power they will give to their employees.
• Korean Glossary II
  A useful list of glossary terms for doing business in Korea
• Korean Glossary
  A useful list of glossary terms for doing business in Korea
• The New Taiwan Chinese
  Despite the growing variety and volume of relationship between Taiwan and China proper, the Taiwanese are at least one and maybe two generations ahead of mainland China in their evolution into free-thinking, free-speaking, free-spending practitioners of market economies.
• The Good Side - doing business in Korea
  Despite the many cultural and political handicaps involved in doing business in Korea, there are even more compensations that make the effort worthwhile for a growing number of foreign businesses.
• Global Search for Software Patents. Is Google on eBay's auction?
  All the available money in the world today is simply not enough to buy all the patents at their valuation. A good software patent can generate hundreds of millions in revenues through use and licensing...
• Dos and Don'ts on Doing Business in China
  There is no way to anticipate or avoid all of the problems of dealing with Chinese businesspeople and bureaucrats, but there are a number of common-sense guidelines, learned the hard way by pioneers in the country. They should help to minimize the problems and significantly enhance the possibilities of success. Here is a list of dos and don'ts that front-line business veterans are quick to share with newcomers...

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Internet Marketers - What are you Selling?
By Joyce Filbeck
Those of us who are doing business online know that whether you’re selling diets or a business in a box, you’re really selling information.   Most internet users could go down to the local Walmart or Albersons and get the necessities of life without ever turning on their computer.

But the successful internet marketing sites are selling something local markets don’t; and that’s information.   Oh sure the average consumer can ask a store clerk or ask a neighbor; but many of us don’t know our neighbors, we’re not sure that clerk really knows the real scoop and who has time to do research at your local library?

So we go to the internet and find all the information we could possibly need at our fingertips.   That’s the reasons this is called the ‘Information Age’; because at the touch of a button our insatiable need for information can be satisfied.

If you look at those that make it big – the super affiliates and super marketers – you’ll find they sell information.   As someone pointed out recently, even Bill Gates (or maybe especially) sells information.   He sells software; something we all use in our very own computers.

When my computer is on the fritz or my internet connection is down it’s as bad as when the electricity is off.   I instinctively reach for that light switch even when there’s no power.   If I’m cut off from the internet – there is always something I need to know (usually several things) and I’ll instinctively head for the computer to get the information – only to remember its down.

And I’m not alone.   More and more the internet is where everyone turns for information.

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• The New Customers Are In Town
  Today's customers are increasingly demanding, in Asia as elsewhere in the world. Henry Astorga describes the complex reality faced by today's marketers, which includes much higher expectations than we have been used to. Today's customers want performance, and they want it now!
• Bridge Story - A Tale of Two Dragon Cities
  For first time visitors to China, one of the most stunning entry points is Shanghai. The view from the mouth of the Yangze River, which looks out over Shanghai and other cities, reveals an incredible urban and industrial panorama, clearly one of the most rapidly developing areas among all the cities of the world. And yet . . . The Chinese have described themselves as "A plate of scattered sand grains" that would never join or unite with each other. Piset, in his latest Awakening Dragon column, tells the story of Two Bridges to illustrate just some of the underlying dynamics of China's explosive economic growth.
• Barrel of Monkeys, 2004 Edition: Notes on Philippine Elections
  Well, it's election time in the Republic of the Philippines, and that means the monkeys are rolling around in those political barrels, having as much fun as they can while laughing their heads off at the strange goings-on that characterize a democratic process loosely based on the American model but that de facto looks more like a Fellini movie crossed with a Tom and Jerry cartoon - column includes a useful election-year glossary!
• Globalization Circa 2003: Random Reflections
  The word 'globalization' seems to have evolved into a cliche and handy dandy fighting word for ideologues. The alternative (and often conflicting) definitions and interpretations are enough to make you dizzy.
• Oldsmobile: The final parking lot
  Why General Motors dropped the Oldsmobile. The four brand paradoxes GM had to face - the name, the product, image re-positioning, and the consumer - all added up to a brand that had little hope of rebranding.
• Not All Jobs Belong To The White Man: Asian Minorities, Affirmative Action, And The Quest For Parity At Work
  Although a smattering of Chinese, Filipinos, Japanese, Indians, Thais, and others may crow about seeing their kind sitting in prominent positions in corporations and organizations in the USA, these accomplishments become mere cultural high-fives and ritualistic chest-thumping goaded and impishly patronized by 'mainstream society' - the milder and gentler term for the white-dominated populace.
• Downhome Pinoy Blues, Intersecting Life Paths, and Heartbreak Songs
  The Blues is alive and well in the Philippines, as evidenced by this appreciation of the Pinoy Blues band 'Lampano Alley', penned by columnist Clarence Henderson as a counterpoint to his usual economics, business, and culture fare.
• The Best Places in Asia Survey
  Thailand, after escaping the worst ravages of SARS and terror attacks, is the place of choice for APMF readers right now in our 'Best Places in Asia' survey. After more than 5,000 votes since March 2003, Thailand dominates the tourism categories (Best Business Hotel, Restaurant, Hawker Food, Tourist Resort, Bar, and Guest House) but Bali, Hong Kong, and Malaysia lead other sections such as Best Airline, Airport, City, and Tourism Destination.
• Best Cities in Asia for Living
  Chiang Mai is the surprise leader in the newest category of the APMF Asian Business Travel Survey, nudging out Singapore, Kuala Lumpur, Bangkok and Hong Kong as the most livable city in Asia. Add your vote and reasons to make your opinion count. Our Best Airlines survey has also surpassed the 1,000 respondent mark, with Cathay Pacific extending their lead over Singapore Airlines.
• The Real Time Modern Manila Blues: Bill Monroe Meets Muddy Waters in the Orient
  Globalization does strange things to people. A day in the life of a Manila Philippines based business consultant - proving that you really CAN talk about Muddy Walters, bluegrass and work all on the same page...
• Best Asian Tourism Destinations
  The new APMF survey of the best Asian tourism destinations has just kicked off, but it's crowded at the top, with Chiang Mai in Thailand just leading from perennial favourites Hong Kong, Bangkok and Phuket in Thailand, and Bali in Indonesia. Be one of the first to vote and let us know your reasons.
• What are the best cities for business in Asia?
  One of our new categories in the APMF Sense of Place survey is for best Asian business city. After a couple of days, Singapore leads the pack, followed by Bangkok, Thailand and Hong Kong. Enter your vote and comments and make your views count. More new categories include best city for livability, and best tourism destinations.