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an agent for generation projects who markets power on behalf of the generator. The marketer may also arrange transmission, firming or other ancillary services as needed. Though a marketer may perform many of the same functions as a broker, the difference is that a marketer represents the generator while a broker acts as a middleman. Marketing cost: expenses directly associated with the preparation and implementation of the strategies designed to encourage participation in a DSM program. ...

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• Sizzle It! Launches New Go-To Source for Creative Sizzle Reels that are Engaging, Effective and Affordable
  Sizzle It! exclusively produces sizzle reels for public relations, marketing and advertising professionals, and they'll buy you breakfast for telling your friends (PRWeb Nov 18, 2008)

  Read the full story at http://www.prweb.com/releases/2008/11/prweb1598104.htm

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• PRWeb Introduces New Online Newsroom Service to Raise Online Visibility for Customers
  New offering allows users to increase the visibility of their press releases online and drive more traffic to their Web site. Drag & drop functionality lets anyone create an online newsroom in seconds. (PRWeb Nov 18, 2008)

  Read the full story at http://www.prweb.com/releases/PRWeb/Newsroom/prweb1632544.htm

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• Contact Center Compliance Launches new Canadian Do Not Call list Compliance Solution
  On September 20, 2008, the Canadian Radio-television and Telecommunications Commission (CRTC) launched the Canadian National Do Not Call List (DNCL)," commented Mike Kovatch, CEO of Contact Center Compliance. "Contact Center Compliance is ready with a new compliance solution that quickly and easily allows telemarketers to obey the new Do Not Call rules when making calls to Canadian consumers," he added. (PRWeb Nov 18, 2008)

  Read the full story at http://www.prweb.com/releases/2008/11/prweb1376104.htm

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• Snap-On Smile Appoints Adam Cotumaccio President & CEO
  Snap-On Smile (www.snaponsmile.com), the award-winning innovative dental products company focused on developing revolutionary new products that improve patients' lives, today announced that Adam Cotumaccio has been named President and Chief Executive Officer. Cotumaccio will oversee all aspects of the growing business including Business Development, Financing, Manufacturing and Operations, Sales & Marketing and Personnel and Staffing. (PRWeb Nov 18, 2008)

  Read the full story at http://www.prweb.com/releases/smile/executive/prweb1626604.htm

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• bCODE Enables Pilot Mobile Loyalty Marketing for Harrah's Operating Company, Inc.
  bCODE announces a pilot mobile-marketing program for Harrah's Operating Company, Inc., the world's largest provider of branded casino entertainment. The mobile program, branded T.I.P. (Texting Important People) by Harrah's, is currently being tested at three of Harrah's properties: Harrah's Atlantic City, Harrah's New Orleans and Showboat Atlantic City. (PRWeb Nov 18, 2008)

  Read the full story at http://www.prweb.com/releases/2008/11/prweb1631964.htm

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• Video Search Engine Expert Gregory Markel On FOX Business Channel Today
  Gregory Markel, video search engine marketing pioneer and president of Infuse Creative, gave his expert opinion regarding General Motors 'U.S. Auto Industry and Ripple Effect' YouTube video effort this morning to FOX Business Analyst Alexis Glick, V.P. of Business News and host of 'Money For Breakfast', on the FOX Business News network. (PRWeb Nov 18, 2008)

  Read the full story at http://www.prweb.com/releases/us-auto-industry/ripple-effect/prweb1634324.htm

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• Real Estate Marketing Website YourKasa.com Returns Money to Home Buyers' Pockets with Moving Expense Assistance
  Users Receive a Unique Opportunity Online by Signing up for a Mortgage and Getting an Instant Response. (PRWeb Nov 18, 2008)

  Read the full story at http://www.prweb.com/releases/real-estate-marketing/moving-expense/prweb1465104.htm

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• Lead Management and SaaS Insights Presented at VentureWire Technology Showcase and SIIA OnDemand by Marketo
  Phil Fernandez, CEO of fastest-growing B2B marketing automation company to share best practices. (PRWeb Nov 18, 2008)

  Read the full story at http://www.prweb.com/releases/2008/11/prweb1630004.htm

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• Substance Matters - Companies Build Their Brand with Qualified Nutrition Experts
  The need for food and wellness companies to hire truly qualified nutrition experts to help manage their brand cannot be emphasized enough, and is, in effect, not unlike taking out a "nutrition insurance" policy, while simultaneously adding to their bottom line. (PRWeb Nov 18, 2008)

  Read the full story at http://www.prweb.com/releases/nutritionexperts/nutritioncommunications/prweb1575934.htm

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• Rollick Guides Announces Fun New Format for Recreational Gear Manufacturers, Retailers and E-Commerce Sites to Showcase Their Coolest New Products
  Rollick Guides announces the launch of a fun new format for recreational enthusiasts to interact around gear related to their recreational activities. People can come to the Rollick Guides website to share gear discoveries, talk about their favorite gear, and vote for "cool gear", whether it's for skiing, cooking, photography or any one of the 30+ participatory recreational activities on the website. Gear manufacturers, retailers and e-commerce sites are welcome to post their coolest and favorite gear and link back to their own sites where readers can get additional information. (PRWeb Nov 18, 2008)

  Read the full story at http://www.prweb.com/releases/rollickguides/recreationalgearapparel/prweb1584014.htm

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• True Costs of Printing Services Related Article Added to Printing Services Guide .com Website
  A newly added article entitled, "The True Costs of In-House Printing Services," focuses on ways that companies can save money and time by outsourcing their invoice printing, check printing services, statement printing, bill printing, collection notices, check printing and mailing, newsletters, medical billing services, explanation of benefits, and other printing needs from a lettershop. (PRWeb Nov 18, 2008)

  Read the full story at http://www.prweb.com/releases/printing_services/billing_mailing/prweb1585684.htm

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• Christmas Gifts Ideas for Australian Expats Worldwide: New Australian Fine Wine Retailer By The Dozen Delivers Unique Christmas Gifts with Personal Touch
  ByTheDozen.com.au is a new Australian fine wine retailer offering a personal gift delivery service to Australian expats worldwide this Christmas. Their user friendly website allows customers to choose from an outstanding range of boutique Australian wines and Champagne. These are then sent as unique Christmas gifts to family and friends on their behalf. (PRWeb Nov 18, 2008)

  Read the full story at http://www.prweb.com/releases/christmas_gift_ideas/wine_online/prweb1621124.htm

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• Interactive Agency WebMetro Recognized Among Fastest Growing Private Companies
  Top Internet and Search Engine Marketing Agency WebMetro is Named One of the Fastest Growing Companies by the Los Angeles Business Journal. (PRWeb Nov 18, 2008)

  Read the full story at http://www.prweb.com/releases/internet/marketing/prweb1622414.htm

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• Loyalty Builders' CEO Offers In-Person Review of Customer Transaction Analysis at NCDM
  Any business that uploads their transaction data for the free Longbow Customer Report Card by December 1st may sign up for a private session at the NCDM with Loyalty Builders’ CEO Mark Klein to review the results. (PRWeb Nov 18, 2008)

  Read the full story at http://www.prweb.com/releases/2008/11/prweb1628484.htm

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• Employee Recognition ROI Calculator Helps HR Professionals Justify Recognition Programs
  Custom Design Marketing Unveils Recognition Calculator that Measures the Value of Keeping Employees Engaged. (PRWeb Nov 18, 2008)

  Read the full story at http://www.prweb.com/releases/2008/11/prweb1629084.htm

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• Arbita Presents Sourcing and Recruiting Best Practices at Kennedy Information's Recruiting 2008 Conference and Expo
  Don Ramer, Shally Steckerl and Glenn Gutmacher to lead multiple sessions (PRWeb Nov 18, 2008)

  Read the full story at http://www.prweb.com/releases/2008/11/prweb1629304.htm

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Internet Marketers - What are you Selling?
By Joyce Filbeck
Those of us who are doing business online know that whether you’re selling diets or a business in a box, you’re really selling information.   Most internet users could go down to the local Walmart or Albersons and get the necessities of life without ever turning on their computer.

But the successful internet marketing sites are selling something local markets don’t; and that’s information.   Oh sure the average consumer can ask a store clerk or ask a neighbor; but many of us don’t know our neighbors, we’re not sure that clerk really knows the real scoop and who has time to do research at your local library?

So we go to the internet and find all the information we could possibly need at our fingertips.   That’s the reasons this is called the ‘Information Age’; because at the touch of a button our insatiable need for information can be satisfied.

If you look at those that make it big – the super affiliates and super marketers – you’ll find they sell information.   As someone pointed out recently, even Bill Gates (or maybe especially) sells information.   He sells software; something we all use in our very own computers.

When my computer is on the fritz or my internet connection is down it’s as bad as when the electricity is off.   I instinctively reach for that light switch even when there’s no power.   If I’m cut off from the internet – there is always something I need to know (usually several things) and I’ll instinctively head for the computer to get the information – only to remember its down.

And I’m not alone.   More and more the internet is where everyone turns for information.

Sizzle It! Launches New Go-To Source for Creative Sizzle Reels that are Engaging, Effective and Affordable
Sizzle It! exclusively produces sizzle reels for public relations, marketing and advertising professionals, and they'll buy you breakfast for telling your friends (PRWeb Nov 18, 2008)

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